um

Meet your brand’s
dream sidekick

Your ludicrously powerful brand copywriting assistant. Trained by humans. Powered by AI.

Say the word.
/ to format ⏎ to send

Write anything.
On brand.
In seconds.

Type a slash, pick a format, say what you need. Emails, ads, social, web, whatever. It comes out sounding exactly like you, every time. The blank page is over.

um · the slash menu
/emailWrite something new, on brand
/adOne sharp line
/socialStop the scroll
/webHeadline and subhead
/subject-linesFive to test
/captionShort and on-voice
/threadA few connected posts
/email spring range launch, out March 4

Make any copy sound like… um… you.

Paste anything, from anyone. um flags what's pulling it off brand, the banned words, the wrong tone, and tells you exactly what to change. Then it redrafts it in your voice.

um · /review
Not on brand yet · 3 to fix
“We utilise best-in-class solutions to drive synergistic outcomes.”
  • utilise → use
  • best-in-class → cut it, banned word
  • synergistic → cut it, banned word
✓ redrafted on voice
“We help you get more done. Simply.”